About Us


noun \ˈbi-tər-ˌswēt\ : something that is bittersweet; especially : pleasure alloyed with pain

In the world of flowers the Bittersweet Nightshade-a poisonous vine with flowers-is said to mean truth.  And in truth all the best parts of life are bittersweet, a give and a take, the good with the bad.

Bittersweet by Design began with the idea that being fashionable and making the world a better place should go hand in hand, because what is more fashionable than a happy and healthy planet. We will continually strive to bring you the best of ethical and stylish fashions, curating seasonal collections by seeking brands and products that do their part to make this world just a little bit better.  As we see it that can mean a myriad of things from sustainable or domestic production, eco-friendly materials to charitable ties or philanthropic goals.  We are not fast-fashion or cheap-n-chic, we believe style is timeless and quality should never be sacrificed for a price-tag.  This does mean our products are more expensive than your average shirt, but it also means that you are receiving a high-quality garment that came from a company that believes ethical practices are more important then their bottom-line.  

Bittersweet by Design was founded by Jessica Shaver after countless hours spent pondering why sustainable fashion wasn't in fashion. Raised by parents who dedicate themselves to improving our natural world by protecting the National Parks of the United States, Jessica set off on her own path to pursue her love of fashion, receiving her degree from the world renowned Pratt Institute in Brooklyn, NY.  After spending 7 years learning the ropes of the eternally complicated fashion industry she decided to once again set off on her own path and find a way to improve this planet we call home.

We here at Bittersweet by Design have already done the hard part for you by carefully selecting all our products so your part is easy, simply buy the clothes you love and love the clothes you wear.