Redefining Style

Wearing clothes is rarely an option, but when it comes to what you wear the choices are limitless.  So how do you choose? What drives you to dress as you do? What is your style, your dress code? What are your dressing rules and regulations?

As I see it, “style” by definition is too unique to define with standard terms.Your style can be completely opposite from your best friend’s and you can both be considered “stylish”.  But to have style in whatever form it may be is something that is rarely attained without a clear vision.  “Style” is knowing who you are and dressing the part.

Cultivating “style”, like discovering who you are, is not an easy task, they are life-long evolving journeys.  I am nearing thirty and am still learning who am I am what I want to be “when I grow up”.  You may say I’m a dreamer, my mother does. I am okay with it, it is one of my favorite features: always with my head halfway in the sky, always looking up.  I embrace life hands on with the curiosity of child. I want to know and do everything, be everything, I still think I can be an astronaut! I want to explore the world, I want to be a citizen of the world. But most importantly, I want to make sure we have a world to explore for a long time to come.

I am passionate about about making our world a better place in whatever way I can. I recycle, turn off lights and faucets, use public transportation and reuse plastic bags. I wanted to do more, with 7+ years of fashion industry experience and a lifelong dream of dressing women in stunning garments, the seeds began to sprout, and an idea was born that I truly believe is the future of fashion.  I am not going to take credit for the idea, sustainable clothes have been around for decades, fair trade and ethical treatment of workers are not new concepts, recycling is ingrained in me, and I hope in everyone else. Because one person can make a difference, and it is my intention to do so. I hope you will join me on the ride.